Just about every small business owner is facing the daunting steps to marketing their business online. And if you’ve spent any time exploring online website marketing strategies, you know that there is a lot to figure out.

Unfortunately, that challenge can be so overwhelming that it can cause many to deny the urgency and in some cases even avoid the topic completely. Some don’t know where to begin. Others will give it a try but will end up experiencing miserable results. In the end, most will ultimately give up, defeated.

Building a successful online presence is certainly going to be a challenge. But putting in the time and effort will all be worth it! And it can result in a nice increase in long-term business. That is, if it’s done correctly.

We’ve broken the steps to a successful website down into 12 components and put them into three main categories.

Many small business websites don’t have all of these pieces in place, and that is why the majority of them will fail to produce anything at all.

Obviously nobody can guarantee results. But we can say with some degree of certainty that if you carefully consider and apply each of these  online website marketing strategies, you will give your business a fighting chance to beat the odds, yielding a great source of leads and profitable new customers.