 Believe it or not there are still those who believe the Internet and
specifically the web are just passing fads. The Internet as a tool has
been around for many years, but after more than a decade of the
commercial world wide web, you can rest assured that this technology is
around for good and how we do life.
What does this mean to the business owner? Imagine just 50 years ago being a business without a street address. Or being without a phone just 30 years ago. So today the importance of having a website and email is obvious.
A very basic principle of marketing years ago, was putting your business in front of your prospect. Getting your name in front of the people where they are.
Unfortunately there are so many business owners who are stubbornly turning away from the obvious. They make the fatal decision to continue doing business on their own terms doing only what they understand. And since the Internet can be confusing, they just dismiss it as hype and hogwash. So much for going where the people are.
So how do you avoid being one of the many casualties left at the station with a rotary phone? First do some research. Find out what your competitors are already doing. You will get some great insight into how they are attracting prospects and serving their clients.
What tools or information could you put online today that would better serve your existing clients and attract new business 24/7?
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