When it comes to building websites for small and medium-sized businesses, some people are just looking to slap something together quickly, easily and cheaply.
These days, pretty much every small business has at least some form of online presence. They may have set something up through a free blog site, or even a social media business page like Facebook or a Google Business Profile. Others will go to Wix and assemble something there. And some will even go through the process of figuring out WordPress.
But then, nothing ever happens. No one even sees their content. Even Google ignores it. No one ever clicks or calls. Their web pages just sit there and do nothing. Why?
Why is it that some people can build websites and in no time, they’re buried in traffic and leads and sales and new business? And others, better-looking websites even, just sit there and accomplish absolutely nothing.
Obviously, there is a huge difference between just having a website and actually doing business online. Just about every small business owner faces these mysteries and daunting steps of marketing their business online at one point or another. And if you’ve spent any time exploring the world of online marketing, you know that there is a lot to figure out. In fact, the challenge can be so overwhelming that it can cause many to give up in defeat.
Marketing your business online can be quite simple if you know what you’re doing. Ultimately there are twelve components to successful digital marketing in three core categories; Getting Online, Getting Noticed and Doing Business.
All twelve of the components in these three categories are required in order to experience any success online.