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Online Biz Direct Magazine covers the topics that are important to small businesses just like yours.
Each issue contains helpful strategies for marketing your business online without all of the confusion, enabling you to accomplish great things.
August 2020 Issue
How to get your customers to promote your business for you!
You want to grow your business. That’s a given. New customer acquisition is expensive. Another given. What’s a business owner to do? If you have an unlimited marketing budget, you can simply put it into attracting and nurturing new customers. But I don’t know many small business owners who have that luxury. Fortunately, there are alternatives. One of the best options is to start a referral program. Here’s how to do it.
How to Offer More Value to Your Customers During a Pandemic
The COVID-19 pandemic has affected the entire world. Business owners have had to scramble to find ways to stay afloat even as they’ve had to work from home and halt in-person sales and services. It’s a lot for anybody to deal with at a time that’s already stressful. The solution for most business owners is to find ways to offer more value to customers to keep them on board and ensure they’ll stick with your company in the long run. So what’s the best way to do it? As you might suspect, the answer’s both easy and complicated. So let’s dig in.
How Chatbot Marketing Works 101
The COVID-19 pandemic has affected the entire world. Business owners have had to scramble to find ways to stay afloat. The solution for most business owners is to find ways to offer more value to customers to keep them on board and ensure they’ll stick with your business in the long run. But what’s the best way to that? The answer’s both easy and complicated. So let’s dig in.
Marketing on a Budget and Staying Afloat During the Pandemic
What do you do when business is slow, and profits are down? If you think the answer is to stop marketing,” then it’s time to think again. The truth is that a solid marketing plan could spell the difference between success and failure. It doesn’t mean you should go on a marketing spending spree, but what it does mean is that smart marketing should be your focus. Here are some tips for marketing on a budget.
September 2020 Issue
What Are the Most Important SEO Metrics to Track?
Understanding the importance of SEO is one thing and knowing what to do with your SEO metrics is another. With so many metrics to choose from, how do you know where to put your focus? Which metrics can help you the most? It’s a lot to learn everything there is to know about SEO. But here are the metrics that you really should be tracking, even if you don’t have time for anything else.
Why Your Social Media Game Is Falling Short
By now, most small business owners know they need to be active on social media. Regardless of your industry or niche, your customers expect to find you there. And social media’s free, so…
it’s all easy, right? I wish it were that easy. In fact, I notice that a lot of small business social media pages are missing the mark.
Increase Your Website Conversions with These Online Tools
Small business owners understand that without website traffic, you can’t grow or even sustain your business. But traffic is one part of the equation. You also need to focus on conversion.
You might be able to attract thousands of visitors a month – but if none of those people are buying from you, what’s the point? With that in mind, here are some of the most useful tools I know to help you boost your conversion rate and turn your traffic into revenue.
11 Marketing Ideas to Get You Through the Pandemic
Is your marketing budget tiny – or nonexistent? It’s a common problem with local businesses who put everything they make into inventory and payroll. If you don’t have much to spend on
marketing, you might wonder how you can ever grow your business. The good news is that there are plenty of things you can do to attract new customers without spending a dime. We’ve compiled 10 of our favorite free marketing ideas for you to try
October 2020 Issue
Facebook Ad Objectives Explained
Most local businesses should advertise on Facebook. It’s cost-effective and, if you do it right, it can help your business grow. But choosing the wrong objective may lead to a low return on your investment and the feeling that you’ve wasted money. With that in mind, here’s my rundown of Facebook ad objectives to help you understand which objective makes the most sense for your business.
10 Practical Local Marketing Ideas You Can Deploy Right Now
You already know that local marketing is the name of the game if you want to grow your business. The challenge – especially during this difficult time of the COVID-19 pandemic – is choosing practical local marketing tactics that can help you without breaking the bank. So, without further ado, here are 10 of the most practical and affordable local marketing ideas I know.
Marketing Hacks (That Make Your Life Easier)
Marketing your local business can seem like a full-time job. Most small business owners can’t afford to have a marketing department which means that you’re adding marketing to all your other responsibilities. Since there are only so many hours in a day, it’s essential to have a few tricks up your sleeve. So here are some smart marketing hacks to help you focus your attention and reap the rewards.
How to Ask for Reviews (And Get Them Fast)
Did you know that 91% of consumers between the ages of 19 and 34 trust reviews, and consumers are more likely to trust your company if you have 40 or more reviews? If you don’t already have a solid review presence, it’s time to get serious about building one. The great news is that 68% of customers who are asked to leave a review are willing to do so. Here’s how to ask them (without sounding cringy).