Imagine running your business without knowing how many people you were reaching. Or how many of those contacted turned into actual sales.
Where would you begin in making adjustments or deciding where to put your advertising dollars? It would be a simple shot in the dark.
Monitoring your website is just as important. You absolutely must have analytics and tracking installed on your site in order to keep tabs on where your traffic is coming from and what they are doing once they arrive.
Which keywords are working and which ones are duds. If you are doing any type of pay-per-click, ignoring your analytics could cost you a lot in useless advertising.
Install and keep constant tabs on your visitor reports. It makes total cents…and dollars.