Internet Business Glossary

Above the Fold: This term originally referred to the top part of a newspaper. It is now also used to refer to the upper portion of a web page that appears first on the viewer’s screen before scrolling down.

Adsense: A service provided by Google where advertisers are matched with publishers. Publishers post ad areas, called blocks, in their web content, then Google fills those blocks with ads from their advertising customers. The publisher is given a share of the advertising profits each time an ad is clicked.

Adwords: A Pay-Per-Click advertising service provided by Google. Advertisers bid for placement on a per-click basis. These ads can appear on Google’s main search page as well as partner pages and a content network of web publishers (also see Adsense).

Article marketing: This refers to an off-site process of writing articles about your products or services using relevant keywords in the text of those articles. You can submit them to various online article directories. Every time Internet users read your articles, they may click the link which then leads them to your targeted page. Some of your articles may also pass “link juice” back to your web page.

Browser: An application or program installed on a device that is used to “browse” addresses or URLs, requesting a file then downloading and/or displaying the file on the screen in a user friendly format.

E-mail: Messages containing either text or files sent and received over a network of connected computers or devices.

E-mail Client: An application or program installed on a device that collects, sends and manages E-mail messages.

Email marketing: This involves creating an email list of double opt-in subscribers who join your list and agree to receive emails in exchange for something of value. For instance, a lot of marketers will offer some knowledge or assistance to those who will subscribe to their email list. This helps the marketer to establish rapport and trust with subscribers. An auto-responder, used to send messages at a set time frame, can be used to automate the entire process.

FTP: File Transfer Protocol. The is the method that is used to transfer files of all types across a network of connected computers or devices.

Gmail: Google Mail. An email service provided by Google. They have both free and paid versions, both of which boast a large amount of storage.

Hotmail: A free email service provided by Microsoft.

HTTP: Hypertext Transfer Protocol. This is the method that is used to transfer html or other web based files and documents across a network of connected computers or devices. This is the most common prefix used in the address bar to access a web page in an Internet Web Browser.

Pay Per Click (PPC): This is one of the methods used to drive more traffic to your site. It involves placing an ad in popular search engines where the display of that ad is triggered by either a demographic of the viewer or keyword. Every time that ad is clicked, you pay a per-determined amount. PPC can be difficult to master and may cost you a considerable amount of money, but is a valuable tool for generating targeted traffic with more control.

Search Engine Optimization (SEO): This is an on-page method of strategically placing relevant keywords within your content and HTML so search engines can easily find it and determine its context. Optimizing your pages and content around targeted keywords may result in higher search engine rankings and give you increased traffic.

URL: Uniform Resource Locator. Also known as an address or web address. Typically starting with HTTP or HTTPS this is the complete query string that is used to access a server and requesting it to retrieve a file.

Ymail: A free email service provided by Yahoo.

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