Keyword

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A keyword is a word or phrase that typically appears in a headline or description of a webpage, and which is used by search engines to determine relevance to the search query.

Keywords, sometimes called “search terms” are an essential part of search engine optimization (SEO). The search engines rank the search results based on the relevancy to the keyword being queried and the quality of the content that appears on each page.

Synonyms:
Keyphrase
Key phrase
Key word
Search term
Searchterm
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