Get Started Marketing Your Business Online

When it comes to building websites for small and medium-sized businesses, some people are just looking to slap something together quickly, easily and cheaply.

It may be through a free blog site, or even a social media business page like Facebook. Some will even go to Wix and assemble something there. Others will get a domain name and hosting and then try to figure out WordPress and get something going with that. But pretty much every small business owner has at least some sort of online presence and then many will expect prospects and conversions to just magically fall in their lap easy peasy. 

But nothing ever happens. Their sites just sit there. Why?

Why is it that some people can build websites and in no time, they’re buried in traffic and leads and sales and new business. And other websites, better looking websites even, just sit there and accomplish absolutely nothing.

 

Just about every small business owner faces these mysteries and daunting steps of marketing their business online at one point or another. And if you’ve spent any time exploring the world of online marketing, you know that there is a lot to figure out. Obviously, there is a huge difference between just having a website and actually doing business online.

But unfortunately, the challenge can be so overwhelming that it can cause many to ultimately give up, defeated.

Sure, marketing your business online can seem overwhelming, but following a few basic steps will help get you get the ball rolling down the right track.

We’ve broken down these steps into categories, components and then pieces.

There are three simple categories; Getting Online, which just about everybody does, Getting Noticed, and then actually Doing Business.

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Do you have all of these categories and components in place?

Domain Name

Choosing the right domain name is a very important step. This will become the address of your website as well as your branded email.

Web Hosting and Email

There are many types of web hosting options. Knowing your specific needs will help guide you to the right decision.

Website Design

Your content management system and website design come together to present your content in an easy to understand way.

Content Development

Without content you can’t have a successful web presence. There are three types of content that are required.

Targeting and Keywords

Knowing who your target audience is and what they are searching for is key to building a successful campaign.

On-Page Optimization

Your web pages need to be built in a way that falls into line with the expectations and requirements of the search engines.

Off-Site Marketing

Many optimization tasks occur outside of your website, including social media, content syndication, citations and building backlinks.

Visitor Analytics

Where your visitors are coming from and what they do on your site is important information in tweaking and optimizing your website.

Building Your List

The majority of your visitors will not be ready to buy today. Building a list lets you nurture them from researcher to buyer.

Engagement

Nurturing those prospects and customers should never be ignored. But so many cannot bother themselves with doing this vital step.

Conversions

This is ultimately what all the work is about. It’s our primary objective. After all, without a completed sale there would be no business.

Customer Retention

You made the sale and have acquired a new customer. But now that you’ve done all the work to get them, you need to keep them.

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